Digital Marketing Team lead - German & English
Date: 29-Jan-2023
Location: Frankfurt, HE, DE
Company: International SOS
International SOS is the world’s leading medical and security services company with over 12,000 employees working in 1,000 locations in 90 countries. Established 35 years ago, we have become the market leader in global telehealth services and digital health solutions for an extensive client base of Fortune 500 companies, NGO’s and governments around the world.
About the role
Please send your CV in English
Do you have a passion for digital marketing?
Do you want to drive lead generation together with your team across the Central European region?
Yes?! Then our new Digital Marketing Team Lead - German & English role based in Frankfurt is for you!
You will become an integral member of the Central Europe Marketing team, supporting our lead generation and brand awareness agenda.
Key responsibilities
- Implementing lead generation activities across a broad range of on-line and offline marketing channels (SEO, SEA, SEM, Email, Display, webinars, events, congresses);
- Co-creating multi-channel marketing campaigns for Italy, Switzerland, Germany & Austria, from the design through to execution and reporting;
- Ensuring lead conversion and managing the regional database to ensure data integrity, hygiene and GDPR compliance. Regular reviews will seek to maximise engagement rates and minimise unsubscribes;
- Managing all current and future digital marketing tools in line with the needs of the business (e.g. LinkedIn Sales Navigator, Drift (chatbot), Google AdWords, ZoomInfo);
- Driving sales and marketing alignment through automation tools, collaboration on campaigns and projects.
- Managing online and offline events in Italy
About you
- Extensive experience executing marketing plans to generate leads with digital marketing preferably in a B2B environment
- First experience in team management
- Proven experience in digital advertising and analytics
- Experience of working closely with sales teams
- Experience working with marketing automation systems and a CRM to capture, track and report on leads
- An ability to draw conclusions from data and make recommendations on maximising campaign ROI
- Fluency in German and English.
Benefits
Opportunity to travel between Italy/ Germany/ Switzerland.
Collaborate and learn from a global marketing community.
Access to our Employee Assistance & Employee Support Programme and an excellent platform to grow your personal and professional skillset and build up your own career
#Europe
#LI-Hybrid
At International SOS, we offer a great working environment, thanks to our commitment to flexible working, diversity, and development. We encourage every person to be their personal best by creating an environment of inclusion, equality and support.
International SOS has been recognised as a Top Employer in the UK by the Top Employer’s Institute (TEI) for 2021.