Marketing & Communication Executive - MEA

About the role

The Marketing Communications Executive will be part of the Regional Marketing and Communications team for MEA, reporting to the Marketing Communications Manager. The Executive executes the region’s content creation, branding and public relations plans in conjunction with the Marketing Communications Manager. The Executive also collaborates with the Digital Marketing colleagues for alignment and quality assurance. The Executive will have a hands-on approach and will also work with agencies and suppliers in line with the team’s operational strategy and budget. The aim is to produce high-quality marketing communications materials and campaigns to support both lead generation and client experience/retention.

Key responsibilities

Content:

The Marketing Communications Executive coordinates the production of exceptional content and gets to the heart of the company’s story. They use best practices to create high-quality content relevant to the audience. They can contribute to developing and implementing thought leadership, public relations and branding campaigns and initiatives aligned with customer requirements, market conditions, company strategies and overall campaign success.

PR:

Contribute to the PR pipeline, draft press materials and support all media relations initiatives.  Collaborate with the PR agency to support our following agendas, inclusive but not limited to;

• Priority countries
• Boots on the ground
• Clinics
• Public and Global Health

Branding:

• As a brand expert and guardian within the team, brief agencies/suppliers as required to ensure creation of visually appealing, professional and on-brand marketing and communications material.

Events Management:

Support the planning and execution of events within the MEA region. These include:

• Trade events and conferences (in-person and virtual)
• Webinars
• Client and prospect events

Marketing Support and Administration

• Coordination of end-to-end process for content production
• Coordination with internal and external stakeholders for marketing campaigns and projects
• Managing relationships and timelines with suppliers and agencies

Job Profile

Required Skills and Knowledge

• Strong writing skills and previous experience in writing and editing content for businesses.
• Previous experience with PR.

Required Competencies

• Ability to multitask;
• Ability to work in a multicultural and global environment;
• Ability to communicate clearly and effectively, both verbally and in writing;
• Attention to detail;

Required Qualifications

• Bachelor’s degree in marketing, communication or any other related field;

Required Experience

• Minimum of 2 years past experience in marketing and communications - ideally within a BTB environment;
• Hands-on experience with creation of content: design, copywriting and project management;
• Prior exposure to digital marketing environment;