Digital Marketing Executive MEA

About the role

The Digital Marketing Executive MEA will be part of the Regional Marketing and Communications team for Middle East and Africa, reporting to the Digital Marketing Manager MEA. The Executive provides support to the company’s marketing and communications efforts with a focus on marketing automation, content creation and branding, competitors analysis and reporting. The Executive will have a hands-on approach and will also work with agencies and suppliers in line with the team’s operational strategy and budget

Key responsibilities

Marketing Automation

• Create automated marketing workflows in line with defined marketing campaigns
• Manage databases, segments and processes in line with data privacy best practices and regulations

Digital Content Creation

• Use best practices to create high-quality content relevant to the audience
• Develop engaging and relevant content for digital channels (email, social media, display advertising, etc…) and website to drive campaign success

Competitor Analysis and Reporting

• Conduct regular competitor analysis to identify market trends and opportunities
• Prepare regular competitor analysis reports on competitor activities

Translation

• Simple translation of content from English to French and French to English for email campaigns
• Coordination of extensive and technical translations with external translators or using technological tools

Events Support

Support the planning and execution of events across MEA. These include:

• Trade events and conferences (in-person and virtual)
• Webinars

Job Profile

Marketing Support and Administration

• Coordination of end-to-end process for content production
• Coordination with internal and external stakeholders for marketing campaigns